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ENTREPRENEURIAL ORIENTATION OF INNOVATIONS FOR EMERGING MARKET SEGMENTS

Our research is focussed on the ways to introduce novel telecommunication products into emerging market segments, as for example the small and medium enterprises market. Our working hypothesis is that an entrepreneurial orientation of business strategies facilitates this goal.

Prior to my current position I worked as a sales and marketing consultant for several years. This practical experience drives our current research objectives.

Our research standpoint is both technological and commercial (marketing)... and also "Education Technology".

... We wish to contact other researchers interested and active in this field


CURRENT RESEARCH PROJECTS

SESAMO is a project (2006-2008) of the Spanish Satellite Communications Technology Platform eISI oriented to mobile satellite communications. In this project I am in charge of duties related to the entrepreneurial orientation of results dissemination. See web page.

SUMA is a project (2007-2008) generated within the e-learning group of the Spanish Software and Services Technology Platform, INES. In this project I work with Tecsidel in defining the specification of requirements and functionalities and developing a learning architecture based in Delphi Method. In addition I have planned to experiment the new tool with my own students during 2008-2009 academic year. See web page.


CONSULTING PROJECTS

Working in consulting projects is the cornerstone of my university teaching for I wish to lead my students to their first professional steps helping them discover the entreprising character.I am prepared to collaborate in technical, sales and marketing consultancy that gives support to market-based innovation challenges.

 

CURRENT CONCLUSIONS

Learning entrepreneurship is the key for innovation. Why?. How? ...read


The entrepreneurial challenge: key factor for FP7 mobile communications R&D projects. Our contribution to the emobility platform strategic agenda ...read


A model for IT Introduction in SMEs. Download the model ...here . We have just written up the field test results and waiting for scientific publishing.


How do ICT SMEs innovate? Just by following their key clients project requests... and also by maintaining an excellent technological level (some R&D structure is needed) to afford such projects...slides ..thesis
Copyright © 2005 Judith Redoli