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40-40-20... A WAY FOR COMBINING R&D-INNOVATION AND MARKETING

I read with pleasure a remark from Bernardo Lorenzo, Government Telecommunication and IT General Director, "R&D and innovation are innate to telecommunications and have not only a technological face but also a marketing face, services, prices..." Wonderful! Many of us believe just this!

Perhaps if all of us spend a 20% of our professional time to "pet projects", that look after technological and/or commercial innovations, we could reach the innovation challenges that our environment is continuously requesting us (...see and example).



Copyright © 2005 Rafael Mompó